Princess Ayako, 28-year-old daughter of the emperor's cousin, married Kei Moriya, 32, a shipping company employee and her university sweetheart whose parents are friends of her mother.
But if you were thinking that (no longer) Princess Ayako and her new hubby are going to end up scrimping and saving to get by, you'd be completely wrong - although she won't benefit from the royal allowance any more, she will get a lump sum of $950,000 (106.75 million yen/£740,000) from the Japanese government for living expenses.
Princess Hisako, widow of the late Prince Takamado who died in 2002, was hoping to spark her daughter's interest in global welfare activities through the meeting with Moriya, who is a board member of the nonprofit Kokkyo Naki Kodomotachi (Children Without Borders). Her groom wore a Western-style tux with pinstriped trousers, a black coat and - in a sweet show of respect for his new family - a silk hat that belonged to Ayako's late father, Prince Takamodo. "I will leave the imperial family today, but I will remain unchanged in my support for his majesty and her majesty". Moriya said he thought his new wife looked "beautiful" as they took questions from reporters.
The venue of the ceremony is of huge symbolic importance to the royal family. "I want her to create a bright family that can make everyone smile".
The current emperor, Akihito, is an example of this.
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She officially lost her imperial titles upon marriage.
"How happy I am that many people have celebrated [our marriage]".
Ayoko's marriage and resignation from royal duties comes at a trying time for the world's oldest monarchy.
While members of the Japanese imperial family have been able to choose who they marry for three generations, according to Al Jazeera, women who marry commoners must renounce their royal status while male members who do the same are allowed to stay in the family. Imperial law states that the throne must be passed to male heirs, and as Naruhito has only one son, the 12-year-old Prince Hisahito could be left with the sole responsibility of carrying on the royal line. "The law will change only if it absolutely must".