"He's extremely happy", promoter Oscar De La Hoya told ESPN after Alvarez signed the dotted line. This groundbreaking deal with Canelo will be the richest athlete contract in sports history.
"When he gets back I'll sit down with him and go over his options, " said Loeffler, who believes that, "the great thing is now it sounds like fighters aren't afraid to fight him and it'll be a lot easier for me to negotiate the deals. here's some big names out there, including "Canelo" that would make for some great match-ups for "Triple G". DAZN, which doesn't do PPV bouts, will also have access to Golden Boy's fight library, which includes the careers of Alvarez and De La Hoya.
Canelo's first fight on DAZN will occur on December 15, when he battles Rocky Fielding inside Madison Square Garden in New York City.
"They're the two most important fighters in the world", DAZN executive chairman John Skipper said.
Alvarez is coming off the biggest win of his career in September, a thrilling majority decision victory against Gennady "GGG" Golovkin to become the WBC, WBA, Lineal and Ring Magazine Middleweight champion.
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Now fans can pay significantly less - $9.99 subscription cost per month in the USA - to see his fights on DAZN (pronounced Da-Zone). "Forget about what the price is, the amount of money that we're making. I want to leave as the champion", the 31-year-old Fielding (27-1, 15 KOs) told SN.
Alvarez, 28, is from Mexico.
Alvarez's switch to DAZN is a direct effect of HBO television's decision to pull the plug on 45 years of broadcasting boxing earlier this month.
The deal is with sports streaming service DAZN and means an average take of $33 million per fight. The signing of Alvarez kicks off the DAZN-boxing partnership with an exclamation point and plenty of zeroes.
He said Alvarez's last three fights generated 3.6 million buys and almost a quarter of a billion dollars, making him someone who can be transformative to a subscription service focused largely - at least for now - on combat sports. Golden Boy Promotions is one of boxing's most active and respected promoters, presenting shows in packed venues around the United States on networks such as HBO, ESPN, ESPN Deportes, EstrellaTV and the newly announced partnership with DAZN.