Hinrich J. Woebcken, president and CEO of Volkswagen Group of America, announced that VW would "celebrate the Beetle's rich heritage" with the launch of two special models (the Final Edition SE and Final Edition SEL) for that market.
More than 21.5 million original Beetles were manufactured worldwide until the last one that was produced in Mexico in 2003.
The venerable Volkswagen Beetle has become the latest casualty in America's newfound love affair with crossovers and other light trucks.
The iconic Volkswagen Beetle, possibly the most recognisable shape in the history of the automobile has come to an end.
Full-year sales were 2,849 in 2017, the peak year for the vehicle after its most recent redesign, which was in 2011.
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After selling it on and off in the U.S. for almost seven decades, Volkswagen has chose to end global production of its iconic Beetle from July 2019.
Design work on what would be the Beetle began in the 1930s after Hitler had ordered that a Volks Wagen (German for people's car) be built that was affordable for all Germans. Although in some European markets it has been discontinued, and in others like Germany it's only available to order in cabriolet form, VW USA was saying it had no plans to discontinue the model in the US at that time.
1968: the auto appears in Disney's "The Love Bug" as Herbie, a vehicle with a mind of its own. Their increasing popularity in the United States in the 1960s prompted Volkswagen to build its first manufacturing plant in North America in order to meet the demand. The carmaker says it will focus on more popular areas such as SUVs and electric vehicles.
Available either coupe or convertible bodies in SE or SEL trim levels, the Beetle Final Edition can be swathed in two exclusive colors or one of three paint shades shared with the rest of the Beetle line.
But Mr Woebcken opened the door to reviving the model at some point, saying "never say never".