But one year later, Apple is discontinuing the phone that marked the iPhone's tenth anniversary and heralded a change in how it names its devices. The iPhone XR (or iPhone11,8) scored 4754 and 9367 in single- and multi-core tests. Well, we've heard these claims before to be honest.
They come in gold, silver, and space gray. The price will start from RMB 6499 and is available in six colours - Yellow, White, Coral, Black, Blue and Red.
It does away with the OLED panel and comes with the old-school 6.1-inch LCD display which Apple's calling, "Liquid Retina" at a resolution of 1792 x 828.
When Apple released the iPhone X a year ago, it was widely considered to be the best smartphone the company had ever made, marking a major step forward with features like Face ID and a high-end camera to rival the Huawei P20 Pro and Google Pixel 2.
Apple is also accelerating its global rollout compared to prior years, with the XS and XS Max expected to arrive in 22 more countries on September 28, including Andorra, Armenia, Bahrain, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Georgia, Greece, Greenland, Hungary, Iceland, India, Kazakhstan, Kuwait, Latvia, Liechtenstein, Lithuania, Malta, Monaco, Oman, Poland, Qatar, Romania, Russia, Slovakia, Slovenia, and South Africa.
Also, HDR has been removed, and upgraded to being a more "Smart HDR". But for now, you can aw at the ability to adjust depth-of-field, after having taken a photo. Although there's only one 12-megapixel camera on the XR's glass backing, some software work with iOS 12 means you don't sacrifice portrait mode shots.
Apple is also introducing Dual SIM capabilites to its 2018 iPhone lineup, incorporating Dual SIM Dual Standby (DSDS) and eSIM technology to allow users to provision a second phone number - even on a different carrier and have both lines simultaneously active for receiving calls.
Interestingly enough, the website has removed the prices for models like iPhone 6, iPhone 6 Plus and iPhone SE. The OLED display now boasts a 60% greater dynamic range compared to last year's iPhone X.
Of course, a newer iPhone, a faster and more secure biometric experience.
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Apple Inc. introduced its largest-ever iPhone and a watch on Wednesday that detects heart problems. The iPhone X was nowhere to be seen, along with the iPhone 6S and the smaller iPhone SE.
The XR has the same wide-angle camera as the XS, and the same iteration of Face ID.
A dongle is a device used to connect a pair of headphones into a new Apple device, as any pair of non-Apple headphones don't fit.
Storage options: You have storage options of 64GB, 128GB and 256GB.
However, in order to qualify, you'll need to buy an iPhone Xs or iPhone Xs Max on an installment plan, which means you'll need to pay for it monthly over a set period of time you define with your carrier.
On the battery front, Apple's not going with specific numbers, but with the iPhone XS, you should expect a battery life of around 30 minutes more than the iPhone X, or 90 minutes more with the iPhone XS Max over the iPhone X.
"I think that in the long run the watch will be a much larger business than people give it credit for; where Apple can iterate and grow", analyst Stephen Baker of NPD said. Unlike Chinese vendors, Apple does not engage in price wars to ramp up shipments but continues to enjoy revenue growth because of a higher-than-ever average selling price.
The new phone XS and XS Max will be available for pre-order from September 14 and will hit some markets like the U.S. on September 21. Devices will start to land in consumers hands a week later on Friday, September 21.