Morris is the latest critic to publicly take aim at Nike for featuring the National Football League free agent in their new ad campaign. The effect was especially great among Republicans, as "those likely to purchase Nike goods dropped from 51 percent to 28 percent".
The ad which has appeared on billboards in NY and California includes a close-up photo of Kaepernick with the sentence: "Believe in something, even if it means sacrificing everything".
A screengrab of Caster Semenya in the new Nike advert.
Owens, a conservative who played for the New York Jets and the Oakland Raiders, referred to Kaepernick as Nike's "Marxist" representative and said fans can't let athletes "get away" with protesting during the national anthem.
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Online sales of Nike products increased by 31 percent following the release of the campaign, which is almost double the 17 percent increase over the same time period past year. And I take my hat off to him because he really did sacrifice and put so much on the line for other people that he had no idea who they were.
"For Nike to then hire Colin Kaepernick, a person known for wearing pigs on his socks, mocking law enforcement, kneeling against our flag, and mocking our troops, is reprehensible to my family and to the Truett McConnell family", he continued. "Because I do believe that there needs to be more organization between the players and the ownership ..."
'My father is 81 and he can look at me and say he's not offended by it because he understands then how can I who didn't do that service be offended?' the star said.
Jerry Falwell, Jr., president of Liberty University, told USA Today they are looking at their relationship with Nike.