NHS Blood and Transplant is now urging more people in West Sussex to tell their families that they want to save lives through organ donation.
"I really hope more people support and really consider donation because a transplant is my only option now and donation can save so many lives".
Last year, 70 people in West Sussex had their lives saved by a transplant.
It said the ageing population, and improvements in trauma care and public safety, are likely to be contributing to the rise in the lung transplant waiting list, by changing the profile of donors.
The message portrayed was clear; "tick and tell"- people should tick "yes" to be an organ donor and talk about their wishes with family and friends so their close family are aware of their wish to be an organ donor.
Families will always be approached about donation if a loved one can donate.
For the campaign, councils and organisations around the country are lighting prominent buildings pink, which is the colour of the modern donor card, in support of the country's organ donation campaign.
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"People are dying every day because some families are not talking about donation".
"If you die without registering to donate your organs, we would need to ask your next of kin to make the decision for you". Don't leave your family guessing what you would have wanted to happen. Knowing what their loved one wanted helps families support their decision at a hard time.
"We know that many families feel enormous pride and comfort at knowing that their relative went on to save lives through the gift of organ donation".
"I do understand why people are a bit amusing about it but you have to think about it basically and think what use are they when you're not alive and there's always a lot of ill people out there who need transplants".
However, consent still has to be sought from a prospective donor's family after they have died, even if they have opted in.
The caller from Enfield explained that she has been registered as an organ donor for more than three decades, having first signed up when she gave blood.