On the one hand it would allow Apple to do one big refresh before the holiday season gets underway, but on the other hand, it would risk diluting the important takeaway from the iPhone launch event (which is "buy an iPhone"). Soon after those rumors, we got the first leaks claiming the phone trio would go by iPhone 9, iPhone Xs, and iPhone Xs Plus. And yet here we are.
The Apple product sitemap has links to otterbox cases for iPhone XS and iPhone XS Max.
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The smaller OLED device will carry the iPhone XS moniker while the larger OLED device is the iPhone XS Max. The company is expected to launch three new smartphones building on last year's iPhone X launch with Face ID scanning technology.
Those with an Apple TV can also tune in on the big screen via the Apple events app installed on the streaming device. I started to enjoy bigger phones with the iPhone 7 Plus, but the iPhone X feels pretty great. Since it was discovered, the sitemap has been taken offline. But first, read up on what to expect from the newest iPhone release.
"We still believe the smartphone market has some healthy growth in the years to come, although finding and competing in those markets and segments is increasingly more challenging", said IDC analyst Ryan Reith.
Apple has sold more than a billion iPhones since the first model was unveiled by late co-founder Steve Jobs in 2007.