Apple iPhone XS and iPhone XS Max will be available in 64GB, 256GB and 512GB capacity models in space grey, silver and a new gold finish starting at Rs 99,900 and Rs 109,900, respectively, through Apple Authorised Resellers.
This one will cost nearly $1,100, topping last year's iPhone X, which at $1,000 seemed jaw-dropping at the time.
The iPhone Xr sports a bigger display compared to the iPhone 8 Plus, and unlike the iPhone Xs and Xs Max's OLED displays, it features a different setup which Apple calls, "Liquid Retina" boasting the most color accuracy in the industry, with wide color support and True Tone for a more natural viewing experience.
Apple will be unveiling the handset tonight and we will have full details on the most-hyped iPhone model in the recent times. The iPhone Xs Max will start at $1099.
Customers will be able to pre-order the new iPhone series from Friday, 14 September, and purchase in stores from 21 September.
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Apple's new smartwatch will have the ability to take high-quality heart readings to detect irregular heart rhythms and other potential problems.
The XS Max starts at £1,099, but with the highest storage option it will set you back £1,499. Instead of previous models which included the word "Series" in the name and a number to designate the iteration, the device might be known simply as the Apple Watch, as opposed to "Apple Watch Series 4".
The Cupertino-based company has positioned the iPhone XR as its budget offering and it comes with toned down specifications. Apple has added new watch faces to its latest wearable to give it a cooler look.
Another new feature on the Apple Watch will detect when a user has fallen, and the device will automatically generate an alert to initiate a call to emergency services. "With the app, users touch the Digital Crown and after 30 seconds, receive a heart rhythm classification", said Apple. For everyone else, the annual Apple event where they reveal the latest iPhone, Mac, iOS, and Watch is happening later today.
"Looking for the next wave, Apple is clearly expanding into augmented reality and wearables with the Apple Watch and AirPods wireless headphones", the firm said.
While the U.S.is the big launch for many of our readers, the Apple Watch 4 goes on sale in many other countries worldwide.
These features will be available to US customers later this year, but Apple did not say when it would make it to the rest of the world.