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Apple event 2018: 3 new iPhones, new watch, not much else

  • by Pat Wise
  • in Hi-Tech
  • — Sep 13, 2018
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Apple unveiled three new iPhones on Wednesday, including its biggest and most expensive model yet, as the company seeks to widen the product's appeal amid slowing sales.

So is there no Home button on the iPhone XR?

Other analysts have slightly different prices-$699, $969 and $1,069-but all are banking on Apple to raise prices again and deliver more revenue in the year ahead.

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Still, for those who started out with the iPhone 3G a decade ago, we can't help but feel nostalgic for the familiar circle. But it's time to move on.

While we know a lot about Apple's new iPhones we still have no idea what the pricing will be. The 6.1-inch features a bright LCD screen and comes in a variety of colors, including white, black, blue, coral and red. This is Apple's attempt to capitalize on the popularity of the iPhone X screen notch, and features such as Animoji.

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So for Call of Duty aficionados, there will be a lot for you to pick through and discover as you play - that's pretty cool. When you get dropped onto the map, you'll be left to your own devices in order to find weapons , gear, and attachments .

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And then there's the iPhone Xs Max, which is the closest Apple has ever come to full smartphone overkill. In the front, you're getting a 7-MP TrueDepth sensor that's twice as fast as previous versions. It also will have a bigger battery and longer battery life than the iPhone Xs, but is otherwise identical in terms of features.

One of the most interesting new features Apple announced had to do with its new iPhone cameras. It's also powered by the same A12 chip the new flagship iPhones use. We can also expect a new colour, with a gold finish anticipated.

Apple senior vice president of worldwide marketing Phil Schiller talked about an addition Apple's portrait mode that now lets people adjust a photo's depth of field after it was taken. Those price-points will obviously vary, I'm simply pointing out that for about $40 a month you could have one of the most powerful consumer mobile processors in the world, powering a gorgeous 6.5-inch OLED display, right in your pocket. The phones now use Apple's eSIM technology and include a standard SIM slot.

Will iPhone X owners upgrade to the massive iPhone XS Max?

Finally, a 6.1 inch iPhone Xr is expected, and this is slated to be the go-to model. Both phones have "Super Retina" displays with the highest pixel density of any iOS devices. The iPhone XR, available for pre-order October 19 and launching on October 26, will be available in Red, Yellow, White, Coral, Black and Blue.

The Apple Watch Series 4 will be available for pre-order on September 14 and launch on September 21, starting at $399 for the Global Positioning System model and $499 for the cellular option.

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