For now, this is only available for the Android users.
Responding to questions shortly after Facebook acquired WhatsApp in 2014, CEO Mark Zuckerberg said his company wasn't thinking of monetizing or selling ads to businesses. The main aim of the app is to reach all the potential customers at scale.
The messages are set to cost between 0.5 cents to 9 cents (0.3p to 7p) a message depending on the country the user is based in. It spends heavily to improve privacy safeguards as well as to tackles concerns about the social media addiction.
As a part of its limited access launch, WhatsApp requires approval for all brands to provision their business profile. With this thing getting opening up, businesses across the board will now get a new kind of avenue to reach the customers. Businesses will be charged a fixed amount for sending non-promotional messages or notifications like flight tickets, movie events, products purchased online etc.
While WhatsApp will allow users to control what messages they receive from businesses, blocking the Status ads will not be possible, stated the report. When WhatsApp announced in January that it would be starting to allow small business accounts to use WhatsApp Business to communicate, chief operating officer Matt Idema at that time also said the platform was planning to charge businesses in the future.
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WhatsApp Status is more popular than Instagram stories worldwide, with 450 million chat app users posting each day, compared to 400 million Instagram users.
Back when WhatsApp launched WhatsApp Business in September a year ago, they promised that business users will get charged at some point.
As per a blog post by Facebook, it said that the company is now rolling out the ability to redirect the users directly to the WhatsApp chat from the ads that they see on the Facebook.
"Through the use of Twilio's API for WhatsApp, we are now able to update our candidates via the world's most popular messaging application". This means everyone wins because businesses reply customer queries quickly and in turn more customers turn to using WhatsApp business because they have an opportunity to avoid awkward call centres but still get quick responses.