It might be a free-for-all shooter, but a combination of a cartoon aesthetic and a minimal outward display of violence (as well as that helpful free-to-play tag) means that Fortnite can be accessible for children while not alienating their parents.
It's no secret that kids are under a lot of academic pressure these days, and private tuition is often seen by parents as a great way to increase their children's chances of success.
The Wall Street Journal recently found several families are now hiring tutors to teach their kids... how to win at Fortnite.
Nick Mennen, who's been paying coaches to tutor his son, Noble, said the 12-year-old's gone from struggling in the game to "throw [ing] down 10 to 20 wins". "A typical session with me includes a self-analysis of one's own errors, an individual analysis of statistics and VoD review", he says on his profile. "There's pressure not to just play it but to be really good at it", Hicks was quoted as saying.
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Tutors are usually tracked down through social media or via contracting sites, with one website claiming it has hired out 1,400 Fortnite coaches since March.
'You can imagine what that was like for him at school'.
Ally Hicks told the publication she was anxious that her 10-year-old son wasn't winning in Fortnite so she spent around $50 for four hours of online lessons.
Interestingly, the new trend has also surprised Fortnite coaches. The Wall Street Journal spoke to parents that are anxious that their children are being exorcised from social life because of they can barely last a minute of gameplay without getting shot from behind.