Streaming services often test new features, like Spotify's recent foray into unlimited ad-skipping, with their "active media" test.
So far, consumer reaction to the ads has been overwhelmingly negative, with many pointing to the fact that Netflix is a paid subscription service, not an ad-supported one, and as a result, viewers expect an uninterrupted viewing experience.
After the episode ended, I got a screen saying "More Shameless up next." then the title card slid off screen, and it continued with, "but first check out Insatiable" [a Netflix-exclusive series] and started playing the trailer.The promo displaced the usual card previewing the next episode in the series, and recommended featured content, much in the way Netflix now does on its home page.
The promos Netflix is showing to some users include full-screen personalized videos with content recommendations similar to Netflix recommendations available elsewhere on Netflix.
Reactions began pouring in on the Netflix subreddit, and majority are extremely angry about the prospect of ads being introduced to Netflix.
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'At Netflix, we conduct hundreds of tests every year so we can better understand what helps members more easily find something great to watch, ' the service said.
Reports have been circulating all weekend that Netflix is set to introduce ads for its other original content in between episodes of other shows. They also noted that the commercial had a timer in the corner, like YouTube ads, but at no point could they choose to skip it.
In this particular case, we are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster.
As the outrage began to spread, Netflix told Ars Technica that the ads were not a permanent installment; it is only a test. They can be skipped. It also seems that the ads are purely for shows and movies on Netflix, not actual commercials from other companies. Leave us a comment and let us know where you saw them and where you are located.