Strapped for cash, the company was forced to take out a $6.25 million loan to pay the merchant and fulfillment processors.
The new caps take effect August 15, though those with annual subscriptions won't be affected until their renewal date.Читайте также: Red Tide kills thousands of fish in Siesta Key
After weeks of chaos that's left many customers without a means to access the one-price, almost unlimited moviegoing experience they signed up for, MoviePass has announced an overhaul to its pricing and attendance offerings that dramatically dials back the one-movie-per-day promise that lured so many people to the service in the first place. The company already has a three-movie plan for $8 a month.
Just last week, the company announced that it would be upping the price of its subscription to $14.95 a month. And it will no longer enforce ticket verification, which required users to take a picture of their ticket stub and submit it to the company as a way to stop abuse of the service. "However, any industry-wide disruption like MoviePass requires a tremendous amount of testing, pivoting, and learning", MoviePass CEO Mitch Lowe said in a statement.
"I should have accelerated the process of reducing the burn faster in hindsight", he told the newspaper. The new three-movie-a-month plan also appears to have fewer restrictions on peak times or premium movies, according to the company's press release. The company approved a reverse split - a cosmetic change that boosted the stock 250-fold, back up to $21.При любом использовании материалов сайта и дочерних проектов, гиперссылка на обязательна.
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