"We are proud to join forces with GVC, the largest and most dynamic global online betting operator, with existing reputable and trusted operations in the U.S.", MGM Resorts Chief Executive Jim Murren said.
"GVC is unusually qualified due to their existing operations in the US", Murren added.
As Mullen intimated, there are concrete reasons for each side of the venture.
For GVC, the deal opens the door to the United States wider for the British gaming company.
In addition to owning the WNBA's Las Vegas Aces and being a partner in the NBA Summer League, MGM has properties in Nevada, Maryland, Mississippi, New Jersey and Mississippi and will open in MA next month. In exchange, GVC, which owns bwin.party and Ladbrokes, has a way to open its USA presence wider.
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The NBA has become the first major USA sports league to partner with a sportsbook operator as legal wagering begins to expand into new states.
While the MGM brand will be the dominant player in the services launched under the joint venture, insiders said GVC's Partypoker and Sportingbet brands will also be used. Such states include Nevada, New York, Maryland, Mississippi, Massachusetts, Illinois, Michigan, Iowa, Indiana, Pennsylvania, Kansas, Ohio, Louisiana, Missouri and New Jersey. That helped prompt the NBA-MGM partnership. Industry analysts believe the deal will give MGM a technological advantage over its rivals.
"We are excited to team yet again with Boyd Gaming on this unprecedented partnership, which allows us to fully engage with the nearly 30 million M life Rewards members throughout the country".
In other words, the two will allow each other to use state licenses as needed. Without the addition of Boyd properties, GVC would have access to 8 states.
The JV will serve as the exclusive vehicle for all USA land-based sports betting, as well as online betting and gaming (real-money & free-play), online and major tournament poker, and other similar future interactive businesses. However, Boyd Gaming is in the process of purchasing Valley Forge Casino Resort in King of Prussia, Pennsylvania. The first of those partnerships was with British online gaming company GVC. "It's a deal moderate in length where I think we can both step back and assess as we go and see, 'Is it working?"
However, given the close relationships all three of these companies enjoy, these announcements may just be formalities for them.