Apple originally provided a seven percent affiliate rate for apps promoted through the iTunes Affiliate Program, although the company dropped that rate previous year to 2.5 percent for in-app purchases, while reconsidering a decision to do the same for app purchases after publishers pushed back on the idea.
Apple sent out an August 2018 newsletter for their Apple Affiliate Program yesterday, which announced the company would be ending commissions for iOS and Mac apps, along with in-app purchases, starting October 1, 2018. With a lesser focus on the affiliate programme, commissions for iOS and Mac apps and in-app content will soon be removed by Apple. Apple's plan to cut affiliate payments will likely have a negative impact on independent app reviewers that earn revenue by linking their recommendations to Apple's App Store, per VentureBeat.
That apart, Apple also said another reason they decided against relying on external referrals to its app store is that the iOS and macOS app stores have also been segregated. However, the subsequent backlash from developers and publishers forced the company to retract its decision even though the commission rates were kept at 2.5 percent for all purchases of in-app contents. Apple claims that the modifications to the iOS and Mac App Stores have ensured more methods of driving app discovery.
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The pricey phone slinger is leaving other content, such as music, movies and TV alone, possibly indicating that Apple regards iTunes to be as terrible as the rest of us find it, at least as far as discovery is concerned.
As stated, Apple says the program still remains for music, movie, book and TV purchases.