When IHOP first announced they were changing their name to IHOb (International House of Burgers) their patrons, the internet, and their competitors went in on the iconic pancake chain.
The name change lit up social media.
Fortunately for those who criticized the new name, the brand has announced it will be returning to its pancake roots.
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The announcement was buried in the mention of a promotion in which it will offer 60-cent short stacks on July 17 to celebrate its 60th birthday.
The California-based breakfast chain said on its social media platforms that the change back to "IHOP" would coincide with its 60th anniversary.
Alexandra Deabler is a Lifestyle writer and editor for Fox News. "And it worked. Look at us, two silly pancakes talkin' about burgers", they explained of their nearly-one-month marketing stunt.
The IHOb name change was never meant to be permanent. That's what we're after: "giving more people more reasons to come to IHOP more often".