The British government is expected to finally allow Fox, which is run by Rupert's son James, to buy Sky this week, after the US group agreed to sell Sky's award-winning news channel to Disney to prevent Murdoch from owning too much of the British media.
The Wall Street Journal reported that Comcast was reviewing a range of options related the wider basket of Fox assets, from dropping out of the race for Fox to raising its bid. Shareholders of Disney and Fox are set to vote on the deal for the Fox assets on July 27.
Overall, while it seems everybody sells TV and movie content to Netflix, it doesn't look like it will last forever, especially now with Disney looking to pulling out some of its movie content.
Now this ruling could be made completely obsolete anyway, as Fox themselves are planning to up their bid for the Sky shares shortly anyway, in an effort to once again outbid Comcast.
The Panel had previously ruled that Disney must make an offer for the rest of Sky if it succeeds in acquiring Fox, including its Sky stake, before either Fox or Comcast have taken full control of the broadcaster.
Disney, Comcast and Fox each own a 30% interest in Hulu, with Time Warner owning, 10%. Of course, this deal still has find it's way through regulators in the US.
The move is the latest twist in an global M&A tussle that also includes Walt Disney Co.
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It comes as the battle between Fox and Comcast for Sky intensifies.
Once fees from Comcast's bidding rival Rupert Murdoch's 21st Century Fox are included, it could end up being one of the biggest paydays in City history.
Long-term goals: Murdoch is keeping news and major live sports assets seen as less vulnerable to online ads and streaming. Its bid would let it acquire the remaining 61 per cent of the company, and that business would eventually go to Disney - assuming that transaction also is completed.
The Comcast NBC logo is shown on a building in Los Angeles, California, U.S. June 13, 2018. He also notes that the direct-to-consumer and global unit is being run by Kevin Mayer, "the chief architect of Disney's attempted acquisitions of Fox and Sky".
Analysts at Jefferies said they thought Comcast, if required, could yet offer more. While Fox and Comcast tangle over Sky, Comcast and Disney are trying to buy Fox itself. Murdoch's higher bid for Sky earlier Wednesday put pressure on Comcast Chief Executive Officer Brian Roberts to come back with a higher price.
However, if Disney does decide it wants it all, the new home base for a bidding war could be around Sky rather than Fox.
"We continue to believe that if Comcast really wants to own Sky, their best way to do it is by acquiring the Fox assets - victor takes-all was always the scenario that appeared most likely to us".