What is popular among teenagers now?
There are some exceptions when it comes to teens using different social media platforms based on demographics.
The survey of people age 13 to 17 showed the YouTube platform of Alphabet (GOOGL) is now used by 85% of teens.
And 45 percent of respondents said they use the internet "almost constantly", while just 24 percent reported that same level of usage in Pew's earlier study. "Back then, teens' social media use mostly revolved around Facebook". The company said in its most recent earnings call that it's effectively saturated the market in the US and Canada, counting 185 million users in those two countries combined.
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The new study demonstrates how hard it may be to keep up that level of dominance, and how important the 2012 Instagram acquisition has been for Facebook's future.
"The new study demonstrates how hard it may be to keep up that level of dominance, and how important the 2012 Instagram acquisition has been for Facebook's future", Yahoo! reported. Facebook didn't immediately respond to a request for comment. But Snap Inc.is holding its own, despite Instagram's frequent parroting of its features. That's a 20% drop since 2015, the last time the firm surveyed teens' social media habits. It's a dramatic increase from three years ago, when only about half of teens used Instagram and 41 percent said they used Snapchat. In 2015, Facebook was still most popular among teens, garnering 71 percent of the 13-17 audience, more than any other social network. Interviews were conducted online and by phone from March 7 to April 10, 2018.
There's some good news for Facebook, though. The Pew study also found smartphone growth among teens has jumped significantly since 2015 - 95% of teens say they own one compared to 75% in 2015.
So in some ways, all the apps are winners.