The deal begins next year and will last through 2030.
Discovery Inc, the owner of Animal Planet and the Discovery Channel, will invest more than $2 billion over the next decade to broadcast and stream golf's PGA Tour outside the United States, the company said on Monday.
"We think the PGA Tour is the most compelling global sports IP in the world", said David Zaslav, the CEO of Discovery, in a statement to Bloomberg, which first reported the deal.
Discovery said that the pair would now work together to execute on a robust worldwide distribution and broadcast partner strategy for the portfolio across free-to-air, pay-TV and digital platforms. The PGA deal will be overseen by Eurosport executive Alex Kaplan, who joined Discovery past year from the National Basketball Association, where he was Senior Vice President, Global Media Distribution.
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Prior to joining Discovery he was SVP, global media distribution for the National Basketball Association and also spent 10 years at DirecTV/AT&T. It's the PGA Tour's latest effort to expand its fan base around the world.
The tour said the agreement gives Discovery live rights outside the U.S.to some 2,000 hours of PGA Tour content.
As with the Olympics, Discovery will sub-license the PGA golf rights in some territories. Under the terms of the contract, the Discovery Networks will carry 140 tournaments a year, including 40 PGA Tour stops.
Former DirecTV and National Basketball Association executive Alex Kaplan, who joined the company a year ago, will oversee the PGA Tour coverage for Discovery. "It also will deliver more value to our sponsors as it presents a tremendous opportunity to engage new and diverse audiences around the world".