Amazon will broadcast live Premier League matches and weekly highlights packages in the United Kingdom from the 2019-20 season, the tech giant has confirmed, while English top-flight clubs have agreed for any reform of broadcast revenue distribution to take league position into account. Sky Sports paid £3.58 billion ($4.8 billion) for 128 matches a season in February, while BT has the rights to 52 games.
The broadcasting rights are limited to Britain and Ireland, where viewers will be able to watch a small number of games on the company's Amazon Prime video service.
Sky Sports and BT Sport broadcast Premier League games.
By most accounts, Premier League football is the most popular spectator sport in the world.
Many claim they already pay extortionate prices to keep track of their beloved teams through the two existing broadcasters and match tickets.
The recent deals - which have been struck by the Amazon Europe chief, Jay Marine, and the European Prime Video boss, Alex Green - also include a $130m renewal of non-exclusive livestreaming of National Football League games.
Fifteen of BT's extra games will come from two midweek fixture programmes and five from a new split weekend in January which will enable the Premier League to take a mid-winter break for the first time - a move which will delight the Football Association and whoever is managing the England team.Читайте также: Inside Khloe Kardashian's Low-Carb, Post-Pregnancy Diet
In recent years, however, the league's top clubs - Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham - have argued that they should get more of the overseas income as they are the clubs foreign fans want to watch.
BT also announced it had picked up the remaining package of 20 matches on Thursday.
It appears that they won't have regular games throughout the season though.
Premier League clubs have also agreed a new deal over sharing revenue from worldwide broadcast deals, which will see any future increases divided according to league position.
Amazon has made history by becoming the first tech company to buy rights to show Premier League games in the UK.
He cautioned that "Amazon's current business model is unsustainable to support the acquisition of costly live sports rights in the long term" and predicted that Amazon will introduce a new sports channel bundle for Prime subscribers.При любом использовании материалов сайта и дочерних проектов, гиперссылка на обязательна.
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