Automatically generated YouTube videos under "Topic" been doing this for years in their descriptions, using data supplied by the label or distributor that could be extremely thorough or entirely absent for an artist, even from album to album. According to Google, the feature is created to help users identify songs in videos that they have stumbled upon and instantly liked. User generated videos featuring live music did not offer the new feature, even though some sampled had nearly certainly been identified by the publishers or label.
YouTube videos with identifiable music will now feature credits complete with artist names and song and album titles in their descriptions.
In a statement, YouTube says its new feature "strives to provide greater recognition and exposure to the people who contribute to the creative process". YouTube has added credits to over half a billion videos with music now on the site. And the company vows that this is only the beginning, explaining that, "Through our industry partnerships, we will expand the scope and quality of data to ensure all creators are credited as completely and accurately as possible".
"Despite how much and often they are used, online streaming platforms lack in providing creator credibility apart from only the artist, continuing the pattern of keeping the "back-of-house" creators in the shadows behind the artists" spotlight.
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"This move by YouTube is an important step forward to deliver that goal and one which Sony/ATV welcomes".
Elton John said, "Songwriters are the heart and the soul of songs, so it's wonderful seeing them get the credit they deserve". "There is so much more we can do to establish a better situation for music creators, and this is great step forward".
Why YouTube has waited so long to present this music discovery feature is anyone's guess (Shazam anyone), but here it is. There's evidence that YouTube viewers are willing to investigate who makes the music featured in their favourite creators' videos though.