Today, there are 3,300 green and white storefronts in 141 cities across the country, amounting to a new store opening every 15 hours.
In China, Starbucks is growingly dependant on explosive momentum, leaving Starbucks with no rivals close enough to give a good competition, to support the disappointing growth of sales in the US and other places. "We are committed to long-term investment in China".
A hearing on the levies - where companies including Best Buy Co and General Electric Co, as well as lobby groups such as the National Retail Federation, plan to testify - began on Tuesday.
Through the company's purpose-driven growth agenda in China, Starbucks is focused on enhancing its immersive approach to building deeper customer relationships in digital and extending the Starbucks Experience to the on-the-go and at-home consumers.
Starbucks has announced ambitious plans to double the number of stores across China to 6,000 locations by the end of 2022. In China, the current outlets are 3,300, with a comparison to the USA which has about 12,000 outlets, including the licensed stores.
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Revenue for the China/Asia Pacific region in its last financial year was $3.24 billion while its operating income ended at $754.7 million.
The push in the Chinese market comes as its stores in the U.S. face fierce competition from up-and-coming regional coffee houses and steep discounting from fast-food rivals. It comes to opening around 600 new stores each year. In China, where the culture of cafes is less prevalent but e-commerce more in use and trend, Starbucks cafes have targeted the market on high quality, luxurious but casual meeting spots.
The coffee giant is also to announce in a few months a new program for mobile ordering and delivery in China, Starbucks China CEO Belinda Wong (王靜瑛) said.
Currently, 60 percent of transactions in its China stores are through mobile payments. This new target is almost 20% higher than the earlier announced target of opening around 500 new stores per year, CNN Money reports.