Variety received a preview of the service earlier this week from the company's Lyor Cohen and T. Jay Fowler, and while it is in many ways similar to other major streaming services, a key advantage is that it is able to draw on YouTube's vast video archive for recommendations and links - not bootlegs or user-uploaded music, but officially sanctioned videos such as "Saturday Night Live" or BBC performances, as well as related non-musical content like televised artist interviews.
It will come with extra features such as personal playlists based on a person's YouTube history, according to Reuters.
"Thousands of playlists built to help you discover new music". The timing is weird, but this is indeed Google's new streaming music service that will be at the forefront of their music push.
YouTube Music will also sit alongside a separate "YouTube Premium" subscription, which will cost $11.99 a month.
Nothing is official just yet, but if the launch window of next week is the real deal, we should be hearing more from Google very soon.
Google's YouTube said on Wednesday it will launch a new music streaming service, YouTube Music, next week and unveil soon a premium service that will charge more for its original shows.
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In 2014, it debuted YouTube Music Key, a subscription service that never expanded beyond a small, invite-only crowd of testers.
The ad-free version of the service, called YouTube Music Premium, will cost $10 a month and will eventually replace Google Play Music.
Confused? Well, essentially YouTube has made it possible for customers to opt for music only. Google Play Music will remain for now and subscribers instantly get YouTube Music Premium as well.
YouTube Music search works even if fans don't know exactly what they're looking for ... we'll find it if they describe it (try "that hipster song with the whistling") or give us some lyrics (try "I make money moves").
The other big change to YouTube's offerings will be on the video front. YouTube Premium, formerly YouTube Red, will ask for a higher $12 a month commitment in exchange for a totally ad-free YouTube and original content. It will also allow users to download music for offline listening, with setting options so that it doesn't use up more memory than the user wants it to.
The Tuesday launch will cover the US, Australia, New Zealand, Mexico and South Korea only, with Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom to follow in the coming weeks.