Discussing the product, registered nutritionist Laura Thomas told HuffPost: "Kim Kardashian West has an enormous responsibility to protect her audience, which is likely to be full of young people vulnerable to troubled relationships with food".
Kim shared a photo of herself sucking on a lollipop, and in the caption she encouraged her followers to purchase the "literally unreal" product that claims to be able to curb hunger.
But her latest Instagram ad for appetite suppressant lollipops, shared with her 111 million followers on Wednesday, has come under fire for promoting a "harmful" message.
When she spoke to Newsbeat about it in March, the 32-year-old said she's been a "body positivity warrior" for a long time. She urged fans to take advantage of an offer, adding: "If you want to get your hands on some. you need to do it quick!"
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Jamil continued writing, "MAYBE don't take appetite suppressors and eat enough to fuel your BRAIN and work hard and be successful".
The founder of I Weigh, a social media campaign geared towards supplanting society's focus on their physical appearance by recognizing their achievements as human beings, further notes how "this family makes me feel actual despair over what women are reduced to". You don't need the money to help your young followers get an eating disorder. And to play with your kids. And to have something to say about your life at the end, other than "I had a flat stomach"'. The post has since deleted, but the backlash remains fervent.
Another person questioned: "How are we still promoting things like this in 2018? one of the most powerful women in the industry is advertising 'appetite suppressants.' If your body is telling you it's hungry, please eat. eating and being hungry is not a bad thing [sic]".