The Cupertino company's first foray into smart speakers could be off to a better start if Strategy Analytics estimates of its inaugural quarterly sales are right. That's up 278 percent over the same quarter of 2017, showing increasing consumer interest but still reflecting a small, niche market.
Google sold 2.4m Home devices, giving it a 26.5 per cent market share in growing from just 0.3m shipments the year prior. There's also the fact Apple only has one version of its speaker, whereas Google has three and Amazon has even more.
With the new smart speaker from Samsung due to land in August of this year, Amazon's market share may suffer further knocks.
According to the reports, the global smart speaker market had a remarkable growth of 806% compared to the same quarter previous year, with an overall shipment of 9.2 million units.
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"Amazon and Google accounted for a dominant 70 per cent share of global smart speaker shipments in Q1 2018 although their combined share has fallen from 84% in Q4 2017 and 94% in the year ago quarter", Director of Strategy Analytics David Watkins said in a statement while adding that the reason for this trend was the strong growth in the Chinese market for smart speakers where both Amazon and Google were now absent. But its shipments doubled from this time a year ago. The top five made up of Amazon, Google, Alibaba, Apple, and Xiaomi with the figure of 200,000 units sold.
Smart speakers are quickly becoming a major part of the market, with customers adopting the likes of Assistant and Alexa powered speakers left and right. The third and fourth position is held by Alibaba and Apple respectively.
"We are clearly heading towards to a time in the not too distant future when voice becomes a standard mode of technology interaction alongside established approaches like keyboard, mouse and touchscreen", Strategy Analytics vice president David Mercer said in a statement. Rumours also suggest Apple is developing a cheaper version of the speaker, much like the Amazon Echo Dot and the Google Home Mini.