So far Lucazade, Irn Bru, Fanta, and Ribena are amongst the drinks that have cut their sugar content by almost a half, though some big names like Coca-Cola have yet to change their recipes. Daniel Pryor of the Adam Smith Institute think tank blasted the "paternalistic" sugar tax, saying: "Our poorly-designed, paternalistic sugary drinks tax will hurt poor people".
With the implementation of the Soft Drinks Industry Levy, now is the time for operators to be prepared, and put new ideas and solutions in place.
Earlier this year, in an effort to improve the diet of its citizens, the Norwegian government increased the current tax on chocolate, candies and soft drinks by as much as 83 percent.
A can of Red Bull will now cost you 6p more.
Britvic said 94% of its drinks, including Robinson's Refresh'd, Purdey's and Tango, are below or exempt from the levy, with this figure dropping to 72% of Britvic's total portfolio including PepsiCo and the original Pepsi.
We won't always be able to control what our children choose to eat and drink, especially as they get older.Читайте также: D'Tigers lose 110-65 to New Zealand at 2018 Commonwealth Games
Coke is the biggest household name not to reduce its sugar contentHow will the sugar tax work?
Fanta dropped from 6.9g of sugar per 100ml to 4.6g, while Ribena cut its content from 9.9g to just 4.5g.
The amount each brand goes up by depends on the amount of sugar in the drink. The vast majority of our drinkers want to consume less sugar so that's what we're now offering.
How much sugar is in each fizzy drink?
The tax is part of the Government's way of obesity and is expected to bring the Treasury an extra £240 million.
In a bid to protect small businesses, the British government has also granted a reprieve to soft drink producers selling less than 1 million litres of product a year.
However, it seems most supermarkets have taken steps to reduce the sugar in their own-brand soft drinks, in order to avoid the tax increase.При любом использовании материалов сайта и дочерних проектов, гиперссылка на обязательна.
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